On January 12th 2011, China Rich List of Hurun Report released the 2011 Excellent Products – Multimillionaire Brand Preference Survey Report, and China Guardian was named the “Most Popular Domestic Auction House” for a second time consecutively in 2011, after being given the same honor in the 2010 Excellent Products – Multimillionaire Brand Preference Survey.
This year saw the report released by Hurun Report of China Rich List for the seventh time consecutively, aiming to reveal the brand awareness, consumption habits, changes in lifestyle and preferences of multimillionaires, and striving to give a description of the changes in the lives of the rich class. This “Excellent Products” list is just an indication of the brand preference for Chinese multimillionaires and was compiled through face-to-face interviews from April to November 2010 with 401 Chinese multimillionaires each with a personal asset of over 10 million yuan.